Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)
SKU: 11607557605

Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)

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Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)An understanding of psychology specifically the psychology behind how users behave and interact with digital interfaces is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.

You'll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles of psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts's law, Jakob's law, and Hick's law
  • Ethical implications of using psychology in design
  • A practical framework for applying principles of psychology in your design process

This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

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SKU: 11607557605

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I like the original text, I love the adaptation because it doesn't stray too far from it. The illustration is beautiful and sometimes gross (In a good way, I mean it's a cosmic horror about people turning into fish, maybe don't read it right before a meal or before bed.) Gou Tanabe has been working through many of H.P Lovecraft's more popular or interesting stories and this one is just about as good as the rest. The translation as always is very good throughout with only one or two "Wait, what?" moments which could have come from reading the original text differently. I definitely recommend this book and several of others from Gou Tanabe if you love cosmic horror, manga, or H.P Lovecraft.
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Keeps children and adults even interested. My little one wants to read over and over again. It’s very cool and educational which I love. It sparks the love of science and learning.
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