Decoding the New Consumer Mind: How and Why We Shop and Buy
SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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Belleville, US
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Good cup
Great cup, love the long lasting seal. the magnet fob is strong enough to hold a full cup which is great. Holding warmth...id say 6/10 Keeps warm of its full for about 3 hrs give or take but half full it tanks pretty fast.
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Cuba, US
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Sturdy good grip
Bought this because it had good reviews and looked sturdy... with the previous, other name tumblers, if you dropped the lids they broke and the company dont have replacement lids so you had to buy the whole thing! Gets expensive... no issues with this tumbler.. my husband really likes it, fits our cup holders and has a good grip..
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Perfect gift for an electrician
Tough,great size and perfect my husband loves it stays cold for hours worth the money hard to dent or mess up. Great for an electrician
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I’ve bought my husband 3 of these already for work we love them easy to clean super durable perfect for his job. Keeps his coffee nice and hot and his chilled drinks nice and cool! We love it every chance we get we buy another one.
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