The Long Tail: Why the Future of Business Is Selling Less of More
SKU: 43018091770

The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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SKU: 43018091770

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SoCal Nana
Draper, US
★★★★★ 4
Good Pillows to Show Off Decorative Pillow Shams
Size: Queen - 20"*30" (pack of 2), Color: Grey
Although we have queen-sized beds, we typically use standard-sized pillows. One of the quilt sets I got this Christmas time came with queen sized pillow shams, and the standard pillows just didn't fill them properly. I could have sewn flanges on either side of the shams, but I decided to order these pillows instead. The are almost wide enough to fully fill those shams that started all this additional purchasing. (I also ended up ordering pillow protectors for the queen sized pillows.) The pillows are fluffy and substantial for now. My husband manages to flatten out pillows almost no matter how they start our. For now, so far so good. They re a medium-weight and fullness, I would say. They do a good job of showing off the pillow sham design, so that's a plus. I'm not planning for us to sleep on them, but they are added back support while watching TV. They are primarily for decorative purposes when the bed is made with the quilt and shams. They were a reasonable value for the intended purpose.
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Reviewed in the United States on January 5, 2026
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dudeeee
Grantham, US
★★★★★ 5
Nice Pillows
Size: Queen - 20"*30" (pack of 2), Color: Grey
These pillows are comfortable, good firm support, material seems to be good. Let fluff up for 24 hours and they were ready for use. So far the don't go flat...
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Reviewed in the United States on May 8, 2026
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Lester Thomas
Cuba, US
★★★★★ 5
Good sleep
Size: King - 20"*34" (pack of 2), Color: Grey
Soft, but firm,good sleeping pillows
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Reviewed in the United States on June 6, 2026
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Marco Lover
Natrona Heights, US
★★★★★ 5
Good find for the money
Size: King - 20"*34" (pack of 2), Color: Grey
These pillows puffed right up and they are soft and comfy to sleep on. Good find for the money
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Reviewed in the United States on June 5, 2026
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Wayne
Houston, US
★★★★★ 5
Excellent pillows
Size: Queen - 20"*30" (pack of 2), Color: Grey
Very nice pillows seem well made perfect size after a couple of days the filling is absolutely perfect provides plenty of support
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Reviewed in the United States on May 31, 2026

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