The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
SKU: 5754834500

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash up of the latest in wonky academic research with practical, real world stories shows how any business can

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.



Binding Type: Hardcover
Publisher: Wiley
Published: 08/26/2013
ISBN: 9781118533338
Pages: 224
Weight: 0.75lbs
Size: 8.50h x 5.90w x 0.90d
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SKU: 5754834500

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KBL
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I will purchase this again. very gentle on the skin and moisturizes.
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Like it but expensive
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I like it. It does what it says. I just don’t like the price.
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Kira Krall
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I was using the lotion version of this for about a year, then went to the balm for more hydration. However, it seems to be breaking me out. I think because it's spring, im not needing as much occlusion as i did during winter. I'm gonna go back to the lotion formula, then pick this up again next winter. It is a little hard to spread, but I spray the avene mineral water on, let it dry slightly, and press the balm into my skin when its still wet. That helps thin the balm just enough to rub in. Otherwise, it can actually feel kind of rough!
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Nice thick cream! I even saw results (skin improvement) within days. I like this way better than their Cicalfate+, as it’s easier to rub in, less greasy, and doesn’t have the water vs cream separation issue. I’m not a huge fan of the pump top for this one, but at least it’s a tube instead of a solid canister (where you can’t see how much is left or get to the last bit).
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Non greasy but is not moisturizing enough for my dry eczema prone skin.
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