Brief: Make a Bigger Impact by Saying Less
SKU: 7020837953

Brief: Make a Bigger Impact by Saying Less

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Description

Brief: Make a Bigger Impact by Saying LessGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Binding Type: Hardcover
Publisher: Wiley
Published: 02/10/2014
ISBN: 9781118704967
Pages: 234
Weight: 0.96lbs
Size: 9.15h x 6.25w x 0.89d
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SKU: 7020837953

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Jayme
Grantham, US
★★★★★ 5
Not top grade
Style: 30 pcs
I didn't have a chance to install although I've would been very excited.
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Reviewed in the United States on June 7, 2026
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Jack Swidecki
Charlottesville, US
★★★★★ 5
Worth the buy
Style: 30 pcs, Style: 30 pcs
Put in my 1991 f250 super cab and it did the whole bottom and then some. Works spectacularly
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Reviewed in the United States on May 21, 2026
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james
Fort Morgan, US
★★★★★ 5
Would recommend
Size: 10 sqft
I used this sound deadening material in my car during an audio and interior upgrade, and the difference was noticeable immediately. Road noise, vibrations, and rattling were reduced a lot, especially on the doors and floor panels. The car feels much quieter and more solid while driving now. The material was easy to cut and apply, and the adhesive stuck very well without peeling up. It has a quality feel to it and conforms nicely around curves and tight areas. I also noticed my speakers sound cleaner and have better bass response after installing it. For the price, this sound deadening material is a great value and definitely worth it if you want a quieter ride and better overall sound quality in your vehicle.
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Reviewed in the United States on June 6, 2026
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David
Massapequa, US
★★★★★ 5
Worth it!
Size: 50 sqft
I was worried it wouldn't work as well since it's 50 mil and I thought I got the wrong thing. Nope! Works great. Did all four doors on my 93 civic and I have enough for the floor I think. Solid price. Noise reduced by about 5 decibels hive difference. Very sticky and easy to apply I'm so happy I was able to cover most all of my car. If I need more, definitely buying this since I got so much extra and I thought I would. PS: that five decibel thing is only with the four doors. My firewall is next and then my floor, but it's such a huge difference
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Reviewed in the United States on April 2, 2026
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Teresa A. Patterson
Chelsea, US
★★★★★ 5
Quiet your vehicle noises
Size: 50 sqft
Put this in our high roof van and couldn’t believe how much quieter it was at once. Really cut down on the vibration noise Nice and easy to install just peel n stick. Was also easy to cut with scissors for smaller areas. Seemed to be really nice quality. Didn’t notice any odor.
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Reviewed in the United States on June 9, 2026

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