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Description
Break the Internet - SoftcoverTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider
- Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?
- Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.
- Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Published: Jan 2022
Pages: 288
Size (cm): 23.4x15.5x3.3
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★★★★★ 4
Great Products
Great products for prepping your skin for a flawless makeup finish.
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Reviewed in the United States on August 31, 2025
★★★★★ 5
Great samples!
A great kit to try new products. I will purchase all Thayer’s products again!
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Perfect for travel
Love this product but this is perfect for a carry on for a plane.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Best for nighttime skincare
These worked so well for me. I have extremely sensitive dry skin and I break out from most products. I use these 2 every night after the cerave hydrating facial cleanser, and then I use the embryolisse moisturizer to lock it all in. My skin is smooth and hydrated. I get told all the time that i have baby skin. I'm 25 years old.
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Easy to use & provide great light!
I bought two lights for our patio. I love them. They have low and high light settings, which is wonderful. They're easily attached to the umbrella! I was pleased with the quality.
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Reviewed in the United States on June 18, 2025