Misbehaving: The Making of Behavioral Economics
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Misbehaving: The Making of Behavioral Economics

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Misbehaving: The Making of Behavioral EconomicsNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans predictable, error prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award



Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 06/14/2016
ISBN: 9780393352795
Pages: 432
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 74286566729

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Wooden slats not sturdy enough.
The bed frame looks nice, but the holes were not all aligned well, and with a bit of wrangling we were able to get it assembled with two people in about 45 minutes. The box was small, and the side rails are actually two pieces. Be careful because I pinched my hand pretty good when trying to align them after everything had been screwed together. The slats that go under the mattress are very thin and I'm concerned that they will break eventually. I think the company could have used better wood for the slats and still charged the same price. It's so hard to read through a ton of reviews to decide which bed frame to buy. This one is OK, but I see myself having to purchase wood in the future to replace the slats. It's long enough for a grown young man of 6'1" to sleep on it, but if my kids were younger and prone to jumping on beds, I'm sure it would break.
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I’m quite frustrated with this product. I ordered two natural wood frames for my boys bedroom. The first frame arrived, and it was definitely natural wood. The second frame arrived and it had a yellow stain to it. So I returned it and the company sent me a new frame. Also yellow. So I returned that one and ordered yet another natural wood frame. You guessed it. It arrived with the yellow stain as well. I’m not sure what it’ll take to receive an actual natural wood frame but I sure am frustrated with all of these returns. Meanwhile, only one of my boys has a had a bed frame for the past 18 days. 😣🙄
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