SKU: 74478539009

Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success

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Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough SuccessLaunch your business to new heights with out of this world innovation For over half a century, NASA has delivered a continuous stream of innovative accomplishments that have inspired the world. Neil Armstrong walking on the moon, the space shuttle pioneering reusable space planes, Mars rovers exploring the red planet the list goes on. We read the stories and watch the footage, and as impossible as these achievements seem, NASA makes them look easy.

Launch your business to new heights with out-of-this world innovation

For over half a century, NASA has delivered a continuous stream of innovative accomplishments that have inspired the world. Neil Armstrong walking on the moon, the space shuttle pioneering reusable space planes, Mars rovers exploring the red planet--the list goes on. We read the stories and watch the footage, and as impossible as these achievements seem, NASA makes them look easy.

The most innovative organization in history, NASA holds an otherworldly mystique for those of us who look on in awe. But behind every one of NASA's amazing innovations lie carefully managed operations, just like any other organization.

Innovation the NASA Way provides practical, proven lessons that will help you envision the future of your organization with clarity, meet every challenge with tenacity, and manage innovation with groundbreaking creativity.

NASA insider Rod Pyle has used the agency's unique methods for driving innovation to train leaders from eBay, the Federal Reserve, Michelin tires, Conoco/Phillips, and many other Fortune 100 and 500 companies. now, for the first time, NASA's cutting-edge strategies for nurturing and fostering innovation are revealed.

Innovation the NASA Way takes you on a tour through the programs that pushed the envelope on the agency's leadership and managerial capacity. It describes the seemingly impossible tasks NASA personnel faced, explains how each challenge was met with forward-looking management methods, and describes the extraordinary innovations that resulted.

Learn how NASA built the Lunar Module, the first true spaceship; created the Saturn V's F-1 rocket motor, the most powerful ever built; and how it creates partnerships with the new players in space-private entrepreneurs. These are just a few of the projects covered in the book.

Space exploration may be NASA's mission, but its innovative leadership practices are founded on solid, down-to-earth methods anyone can apply, anywhere.

PRAISE FOR INNOVATION THE NASA WAY

"Pyle insightfully and skillfully draws out the methods and strategies naSa has employed to achieve its lofty goals. It innovates so far outside the box that the box disappears. Pyle suggests its touchstones are boldness, daring, and passion, and he suggests you can bring those traits into your business." -- DON CAMBOU, executive Producer of History Channel's Modern Marvels

"Pyle highlights NASA's key innovation lessons and leaves you with amazing stories you'll want to remember and use in your organization." -- STEVEN FENTRESS, Planetarium Director at Rochester Museum & Science Center

"From building rocket engines to exploring Mars and beyond, Rod Pyle has written a very readable and eminently practical volume that documents the challenges, solutions, and lessons learned from NASA's storied history. To read it is to be inspired to recreate in today's challenging world NASA's daring, boldness and passion." -- STEVEN J. DICK, Former NASA Chief historian

"Fuel your inspiration with this fascinating book explaining the key lessons of NASA's innovation and exploration of space. Pyle's meaingful insights will improve your business." -- LUKAS VIGLIETTI, President, Swissapollo, Swiss Space Association



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 04/15/2014
ISBN: 9780071829137
Pages: 278
Weight: 1.10lbs
Size: 9.10h x 6.00w x 1.20d

Review Citations: Library Journal 05/01/2014 pg. 86
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SKU: 74478539009

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4.1 ★★★★★
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Anjelica
Boise, US
★★★★★ 4
Durable and Fun, Just Gets a Bit Rough
Size: Medium/Large, Color: Chopper - Large
This is a really good toy overall, especially if you have dogs that love to chew. My dogs were immediately into it—they play with it nonstop, toss it around, and stay entertained for a while, which I love. It definitely holds up better than most toys we’ve tried. The only reason I’m giving it 4 stars instead of 5 is because over time it does start to fray a bit and gets a little rough, especially with heavy chewing. It’s not completely indestructible, but it still lasts longer than a lot of other toys. Overall, still a great buy and I would recommend it if your dogs need something tough but fun!
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Reviewed in the United States on April 4, 2026
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Lina
Carnegie, US
★★★★★ 5
Worthwhile!
Size: Medium/Large, Color: Turkey Day Drumstick - Large
I have a small dog with a really strong bite! Usually have to buy toys that are meant for bigger dogs. This has lasted us for what feels like forever. It does sound very heavy when dropped! My dog loves it though! Would definitely recommend!
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Reviewed in the United States on May 2, 2026
N
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Natasha M.
Lake Worth, US
★★★★★ 5
Crazy for her iguana!
Size: Medium/Large, Color: Illana the Iguana - Large, Size: Medium/Large, Color: Illana the Iguana - Large
Instant fav for my girl but looks like I'll be replacing often 🤪 she is a super chewer. She loves the soft vs hard combo on toys. Damage in the pic is within 10 mins. 😬😬😬 excellent quality
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Reviewed in the United States on May 27, 2026
W
Verified Purchase
War317
Natrona Heights, US
★★★★★ 3
Foreign body risk for dinosaur dogs
Size: Medium/Large, Color: Dog Ness Monster - Large, Size: Medium/Large, Color: Dog Ness Monster - Large
My dog Bert had foreign body surgery 10 days ago because he swallowed a piece of a toy, so I was looking for something stronger, like for a tyrannosaurus rex. This toy had good reviews, so I bought it for him. In 25 minutes and he'd chomped a chunk of the blue water part off. Bought the toy around 8am, gave it to him around 8pm, and it was in the trash by 8:30pm. This toy is definitely NOT for super chewer tyrannosaurus rex dogs like Bert. But definitely IS a toy that is pretty sturdy and strong for dogs who don't have the bite force of a dinosaur.
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Reviewed in the United States on April 12, 2026
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Gary Hugo
Cuba, US
★★★★★ 4
Definitely not indestructable
Size: Medium/Large, Color: Dog Ness Monster - Large, Size: Medium/Large, Color: Dog Ness Monster - Large
I have a 1-year-old toy fox terrier (Rocky, pictured). He has been chewing on this toy for seven months now; it is one of his favorites. He has been unable to seriously damage the "ocean" portion of this toy, but as you can see from the provided image, the sea serpent has not faired that well. It is missing its snout and smaller portions of the humps. My guess is that the advertiser images showing much larger dogs with "like new" versions of the toy are just that...NEW AND UNCHEWED. I have not had to clean up bits of this toy from my floor, so I assume Rocky has been swallowing them. My hope is that the yellow material of the serpent is not chemically dangerous when exposed to digestive fluids. Rocky easily destroys plush toys in a matter of days if not hours and, consumed pieces of a small microfiber blanket that he liked to toss around and play tug-of-war with (past tense as he destroyed it and has since been trashed after I began finding feces-stained undigested pieces of it lying around). Since this toy has survived seven months and has remained recognizable, I have to agree it is durable. Just beware, if my small toy fox terrier can damage the toy as pictured, expect your large breed chewer to do similar or worse damage. Also, the toy is very heavy! When Rocky drops it down a flight of stairs, it makes a MAJOR thud at the bottom, and sometimes makes me wonder if it might crack the large tile at the bottom. I cautiously recommend the product. Note the yellow frisbee in Rocky's picture. It is only a few months old and surprisingly has not suffered any chew damage despite substantial abuse. It appears to bend in the wind like a proverbial reed, evading damage by yielding to pressure.
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Reviewed in the United States on July 5, 2024

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