"Paul Rand" 1999 HELLER, Steven

"Paul Rand" 1999 HELLER, StevenHELLER, Steven [255] pp. Phaidon 1999 11 3 4" x 10 1 4" Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941 1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and

HELLER, Steven

[255] pp.

Phaidon

1999

11 3/4" x 10 1/4"

Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.