Hooked
SKU: 87188641425

Hooked

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HookedAuthor: Asako Yuzuki Modern & contemporary fiction (post c 1945) Published on 12 March 2026 by HarperCollins Publishers (Fourth Estate Ltd) in the United Kingdom. Paperback 400 pages 135 x 216 x 33 410g THE MILLION COPY #1 BESTSELLING AUTHOR OF BUTTER IS BACK WITH A NEW NOVEL OF OBSESSION Tender and thrilling its Yuzuki at her best ELLE Deliciously satisfying iPAPER Enjoyable and addictive INDEPENDENT Fantastically dark ERIN KELLY The thrilling new

Author: Asako Yuzuki

Modern & contemporary fiction (post c 1945)

Published on 12 March 2026 by HarperCollins Publishers (Fourth Estate Ltd) in the United Kingdom.

Paperback | 400 pages
135 x 216 x 33 | 410g

THE MILLION COPY #1 BESTSELLING AUTHOR OF BUTTER IS BACK WITH A NEW NOVEL OF OBSESSION

‘Tender and thrilling it’s Yuzuki at her best’

ELLE

‘Deliciously satisfying’

iPAPER

‘Enjoyable and addictive’

INDEPENDENT

‘Fantastically dark’ ERIN KELLY

The thrilling new novel of friendship and dangerous obsession from Asako Yuzuki, the award-winning author of the global sensation Butter.

Eriko really wouldn't mind being savaged, if it was her best friend doing the savaging …

Eriko's life appears perfect – devoted parents, pristine apartment and a high-flying job in the seafood division of one of Japan's largest trading companies. Her latest project, to reintroduce the controversial Nile perch fish into the Japanese market, is characteristically ambitious. But beneath her flawless surface she is wracked by loneliness.

Eriko becomes fascinated with a popular blog written by a housewife, Shoko. Shoko’s posts about convenience-store food and her messy home are the opposite of the typical manicured housewife. When Eriko tracks Shoko down at her favourite restaurant, Shoko is at first charmed by her new companion. But soon Eriko's obsession with Shoko begins to spiral out of control. How far will she go to hold on to the best friend she’s ever had?

Beautifully translated by Polly Barton, Hooked is a delicious exploration of food, loneliness and womanhood in contemporary Japan.

A most anticipated book in Vogue, Guardian, New York Times, The Times, Sunday Times Style, Elle, Stylist, Grazia and more.

‘Expect to see this distinctive pink cover everywhere’

GRAZIA

‘A psychological thriller with a social commentary bite’

INDEPENDENT

‘Unsettling, compelling, richly written’ JODIE HARSH, author of You Had to Be There

‘Translated with crackling verve’

GUARDIAN

‘I couldn't stop reading’ COSTANZA CASATI, author of Babylonia

‘Stayed with me for weeks’

IRISH TIMES

‘Tremendous – an elegantly written … dissection of female friendship’

THE GLOSS

‘You can’t fail to be reeled in’

SERVICE95

‘Will leave you gasping’ TOBI COVENTRY, author of He’s the Devil

‘No one writes about the lurking monstrosities of womanhood quite like Asako Yuzuki’ ALICE SLATER, author of Death of a Bookseller

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SKU: 87188641425

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Curate Happy
Lake Worth, US
★★★★★ 4
It’s Fine
Flavor Name: Zero Sugar Beef, Size: 6oz (Pack of 12)
I was excited for low sugar. They made up for it in salt. Way too salty. Inconsistent quality from one stick to the next. Not a bad product. Not for me.
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Reviewed in the United States on April 5, 2026
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Jeff Beach
New York, US
★★★★★ 5
Yummy!
Flavor Name: Zero Sugar Beef, Size: 6oz (Pack of 12)
Tender and delicious No sugar with alotta flavor Have ordered these several times and they make a great protein rich keto friendly snack
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Reviewed in the United States on May 16, 2026
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Alex R
Phoenix, US
★★★★★ 3
Slimy! Taste okay, but strange texture
Flavor Name: Zero Sugar Beef, Size: 6oz (Pack of 12), Flavor Name: Zero Sugar Beef, Size: 6oz (Pack of 12)
I really wanted to like these but they're really slimy! I've had Jack Links before but these are even more slimy. I normally get chomps or archer beef sticks. I would say these have the texture of the archer beef stick just a bit more slimy. Not my favorite.
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Reviewed in the United States on April 10, 2026
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Trisha
Omaha, US
★★★★★ 5
Great for snacking!
Flavor Name: Zero Sugar Beef, Size: 6oz (Pack of 12)
Being a diabetic I enjoy eating these for a snack because they won’t raise your blood sugar. Taste is fine and an excellent source of protein.
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Reviewed in the United States on April 28, 2026
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Sean Siemen
San Leandro, US
★★★★★ 1
Gross Texture - Weirdly Soft
Flavor Name: Zero Sugar Beef, Size: 6oz (Pack of 12)
These are literally the nastiest possible version of a meat stick I've ever had. Bought them for the price and for lunches to take to work. As it would turn out, I couldn't give them away to family. Everyone who bravely tried it were met with the same gross, weirdly soft, texture. No matter if it was refrigerated or room temp - it was eerily soft I felt like I was eating baby food. The flavor was... Fine? I guess. It didn't wow me either way, just kinda existed. They are also pretty small, I expected more than 4in per item for the price. I thought the price was good when I thought they were bigger, but when I discovered they were smaller, the price became less worth it. Overall, I'm not sure who the target audience for these it because adults and kids alike did not like them or their weird texture.
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Reviewed in the United States on March 18, 2026

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