SKU: 9476705648

Monetizing Innovation: How Smart Companies Design the Product Around the Price

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Monetizing Innovation: How Smart Companies Design the Product Around the PriceSurprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial

Surprising rules for successful monetization

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.

Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.



Binding Type: Hardcover
Publisher: Wiley
Published: 05/02/2016
ISBN: 9781119240860
Pages: 256
Weight: 0.90lbs
Size: 9.20h x 6.30w x 0.90d
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SKU: 9476705648

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Chelsea, US
★★★★★ 1
Flimsy and doesn’t hold weight
Size: 17 Inch, Color: Natural, Size: 17 Inch, Color: Natural
Do not buy this. The frame this comes with is so small and flimsy. I didn’t even have anything on the shelves yet and they were falling off the wall. The wood is a beautiful color but the quality is awful. I had different floating shelves on the same wall and I included a picture of the thick metal frame those came with, also from Amazon to show how flimsy this brand is.
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Reviewed in the United States on March 24, 2026
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Danielle S
Massapequa, US
★★★★★ 5
Really nice shelves well-made
Size: 30 Inch, Color: Walnut, Size: 30 Inch, Color: Walnut
I recently installed a set of floating wooden shelves above my kitchen sink, and they have completely transformed the space. The natural wood grain adds warmth and character, making my kitchen feel more open and inviting. The shelves are sturdy and well-made, supporting everything from dishware to small plants and decorative items without any sagging. Installation was straightforward, with the included hardware making it easy to mount them securely. I was pleasantly surprised by how well they hold weight while maintaining a sleek, minimalistic look. The floating design gives a clean, uncluttered aesthetic, which is exactly what I was looking for. Functionally, they’ve made a huge difference. I can now keep everyday essentials like mugs and spices within easy reach while freeing up valuable counter space. They’re also a great alternative to upper cabinets, preventing the area above my sink from feeling closed in. Overall, these floating wooden shelves are both practical and stylish. Whether you’re looking to add storage or just enhance your kitchen’s design, they’re a fantastic option. I highly recommend them for anyone wanting a simple yet impactful upgrade to their space!
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Reviewed in the United States on February 13, 2025
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SShidal
Pawtucket, US
★★★★★ 3
Look nice, not sturdy or supportive
Size: 17 Inch, Color: Dark Blue
The color and thickness of the shelf is great. Very easy to install. But the wall mount portion is cheaply made and doesn’t support the shelf as well as it should. Once mounted the shelf leans forward and isn’t sturdy. After mounting, I found my items had slid off end up on the floor.
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Reviewed in the United States on January 24, 2026
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Pawtucket, US
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The color is beautiful
Size: 17 Inch, Color: Dark Blue
These are beautiful! I bought them for my Grandsons Baseball room. We haven’t put them up yet. They will be a great addition to his red, white, and blue baseball room!
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Angela Benton
New York, US
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Color: Walnut, Size: 2 Pack
Great color, hardwear was easy to install, quality great, very stable, all in great fit great size and love the look
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