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Behavioural Economics: A Very Short IntroductionTraditionally, economists have based their economic predictions on the assumption that humans are super rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are
Traditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 05/01/2017
ISBN: 9780198754992
Pages: 144
Weight: 0.30lbs
Size: 6.80h x 4.30w x 0.50d
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★★★★★ 5
Love!!
Color: Gold
Absolutely love! Great quality. Love the built in wallet and the straps that come with it!
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Reviewed in the United States on May 9, 2026
★★★★★ 1
Poor quality
Color: Gold
Didn't like the color or material
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Reviewed in the United States on April 23, 2026
★★★★★ 4
What a nice surprise
Color: Black, Color: Black
This purse totally surprised me. It is so nice. It feels rich, soft but structured. Looks way more expensive. I love it.
Update. My only complaint after using is the magnet closure isn’t really strong so can open easily
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Reviewed in the United States on September 13, 2025
★★★★★ 5
Amazing bag
Color: Black
Omg this is seriously the cutest bag. I purchased the black so classy looking and I love that you can carry It 3 different way. It looks like an expensive bag. Can’t wait to use It at some weddings as a clutch and then a cross body or shoulder bag other days. . It has card slots in It which is so good when you don’t want to carry a wallet. I did put a small wallet my phone and lip gloss and keys and still have room.
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Reviewed in the United States on August 28, 2025
★★★★★ 3
Nice bag
Not a bad bag just not my favorite. Looks different once it came in the mail and the quality wasn’t as nice but still very spacious. It’s a nice daily bag but not what I had needed.
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Reviewed in the United States on June 19, 2025
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